Elon Musk

I could either watch it happen or be a part of it.

I think it is possible for ordinary people to choose to be extraordinary.

People work better when they know what the goal is and why.

I think we have a duty to maintain the light of consciousness to make sure it continues into the future.

Life is too short for long-term grudges.

Great companies are built on great products.

The first step is to establish that something is possible; then probability will occur.

The factory is the machine that builds the machine.

When I was in college, I wanted to be involved in things that would change the world.

If something’s important enough, you should try. Even if you think- the probable outcome is failure.

Some people don’t like change, but you need to embrace change if the alternative is disaster.

We’re going to make it happen. As God is my bloody witness, I’m hell-bent on making it work.

Brand is just a perception, and perception will match reality over time.

It’s Okay to have your eggs in one basket as long as you control what happens to that basket.

You want to have a future where you’re expecting things to be better, not one where you’re expecting things to be worse.

Failure is an option here. If things are not failing, you are not innovating enough.

If you’re trying to create a company, it’s like baking a cake. You have to have all the ingredients in the right proportion.

If you get up in the morning and think the future is going to be better, it is a bright day. Otherwise, it’s not.

When something is important enough, you do it even if the odds are not in your favor.

Persistence is very important. You should not give up unless you are forced to give up.