Brand is just a perception, and perception will match reality over time.
If you’re trying to create a company, it’s like baking a cake. You have to have all the ingredients in the right proportion.
The Internet is the easiest thing to get into. To be an Internet retailer, you just get that URL.
I believe that if you show people the problems and you show them the solutions they will be moved to act.
If you can’t make it good, at least make it look good.
Your most unhappy customers are your greatest source of learning.